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So What if the Internet Goes Dark?

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TelecomFreq
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Platinum
Re: TV goes dark
TelecomFreq   6/19/2012 9:22:24 AM
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ProfR,

Advertising on TV is changing, most product placement and logo sponosors are the way things are moving as TV moves away from its traditional formate. Since more viewers are watching either on DVR or on demand where ads are skipped that medium is quickly becoming useless.

ProfR
User Rank
Platinum
Re: TV goes dark
ProfR   6/19/2012 8:24:44 AM
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TelecomFreq,

I do think we are moving to an on demand model for TV shows and movies. If that happens some "networks" and "shows" will disappear because no one will want to pay for them. However, the cable TV companies are still clinging to broadcast TV as it is. They need to look at new business models.

Dex
User Rank
Iron
Re: The good ones don't go dark
Dex   6/19/2012 7:11:38 AM
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Let me be specific then. Ted, see if you agree: pompous, arrogant, rude, unwilling to consider alternate points of view, mean, demeaning, insulting. Did I already say arrogant?

Fred Goodman
User Rank
Blogger
Re: The good ones don't go dark
Fred Goodman   6/19/2012 1:01:24 AM
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I positively want to thank you Ted, my friend, for sharing that general and nonspecific negative thought about me with me. It certainly will help me in my efforts to improve myself to your liking.

Ted Faraone
User Rank
Iron
Re: The good ones don't go dark
Ted Faraone   6/19/2012 12:48:29 AM
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Fred, my boy, you are one of the most negative people I have ever encountered online.  One of these days if you hava a positive thought to share, I do so hope that you will share it with me.  All good wishes, Ted.

Fred Goodman
User Rank
Blogger
Re: The good ones don't go dark
Fred Goodman   6/18/2012 10:07:31 PM
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Great! So why not increase income by raising advertising and subscriptions? If they can't then perhaps they should cut publication to four times a week and then go out of business when that fails.

An alternative could be to ask NPR to support them, we know how well that works.

In LA the Times has faced the problem squarely by reducing the font size and the size of the page. It's gotten so bad that my cockatoo has to wear reading glasses to know where to aim.

Noreen Seebacher
User Rank
Blogger
Re: The good ones don't go dark
Noreen Seebacher   6/18/2012 9:44:38 PM
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Readership has declined in the past five years as population in New Orleans fell. But the residents that remain are loyal readers. In a typical week, The Times-Picayune reaches a majority of adults in all age groups and has great reach among upscale demographic groups.

5 Weekday/1 Sunday Readership
• All Adults - 75%

• Adults by Age
– Age 18-24: 67%
– Age 25-34: 57%
– Age 35-44: 71%
– Age 45-54: 82%
– Age 55+: 85%

• Upscale Demographic Groups
– $50,000 - $74,999 Household Income - 81%
– $75,000+ Household Income: 77%
– Executive/Managerial/Professional: 76%
– College Educated: 75%
– Home Owners: 78%


Over 4 Sundays, a majority of adults in all age groups are reached and coverage of upscale demographic groups is equally impressive.

4 Sunday Readership
• All Adults - 72%

• Adults by Age
– Age 18-24: 55%
– Age 25-34: 61%
– Age 35-44: 69%
– Age 45-54: 77%
– Age 55+: 82%

• Upscale Demographic Groups
– $50,000 - $74,999 Household Income - 78%
– $75,000+ Household Income: 73%
– Executive/Managerial/Professional: 72%
– College Educated: 72%
– Home Owners: 77%

 

Scarborough Research October 2010 – September 2011 Jefferson, Orleans, St. Tammany, St. Charles, St. John the Baptist and St. Bernard Parishes

Fred Goodman
User Rank
Blogger
Re: The good ones don't go dark
Fred Goodman   6/18/2012 7:40:09 PM
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If I had a publication that was loved by the readers I would ask my advertisers and readers to pay more and they surely would. I certainly would not change the daily into something they for which they are likely to have less love and interest. So I think we must conclude that either the management is not knowledgable or the readership is not as much in love as you think.

Noreen Seebacher
User Rank
Blogger
Re: The good ones don't go dark
Noreen Seebacher   6/18/2012 6:04:47 PM
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Perhaps the publisher had just squeezed all the blood he could from the writers and editors. People in new Orleans loved that paper and readership was strong.

Fred Goodman
User Rank
Blogger
The good ones don't go dark
Fred Goodman   6/18/2012 3:16:19 PM
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I wonder if there is any relationship at all between the success of a medium and the quality of its presentation, the need if fills or its content. For news outlets I wonder if longevity has anything to do with its bias or even its outright lying. Perhaps the New Orleans paper did not fill the bill for content or perhaps its bias was too obvious.

I wonder, for example, why CNN is dying on the vine and FOX is flourishing. Could it have anything to do with the fact that FOX, a conservative outlet, features Bob Beckel a noted liberal hack and Juan Williams (ditto) while CNN and MSNBC try to get by with a "Conservative" like David Brooks who is as conservative as the President.

Further, I wonder why Rush Limbaugh is in his 25th year while Bill Press lasted 1 year in talk radio and even Bill O'Reilly couldn't make a go of it. Then there's Greta Van Susteren, a former CNN Liberal who migrated to FOX and is an excellent addition. She is honest, probing and fair. See what you think of her.

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