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FCC Invites Public to Follow the Money

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Ted Faraone
User Rank
Iron
Bah! Humbug!
Ted Faraone   4/17/2012 2:21:57 AM
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Marvin,

 

35 years in broadcasting taught me that stations are loath to show their public files to anyone.  It's so bad that I had it written into my contracts that the stations could not prevent me from disclosing what was required by law to be disclosed.

 

I remember one executive, still prominent in the business, telling me that if anyone wants to look at the public file, we'll make it as difficult as possible and shadow their every move.

 

In order to protect the guilty I shall not reveal the name or the station.

 

Putting the public files on the internet requires a scanner.  One can be had for as little as $150 at Staples.  The stations all have websites nowadays.  They just need to post the required pages to the sites.  Heck, they can have an unpaid intern feed documents into the scanner.

 

Now, the silly thing that the sole Republican on the FCC said is balhoney.  The stations fired people in the 1980s when the FCC requirements were relaxed.  The money went straight to the bottom line.  At leas this new requirement would provide a foot in the door for some deserving college kid.

 

Those requirements actually performed a service.  They demanded that a station conduct community surveys and provide programming according to the community needs that the surveys revealed.

 

Remember that these guys get the spectrum for free.  It would be a different story if we made them pay for it at auction.

 

Cheers,

Ted.

AskAsa
User Rank
Platinum
Re: public
AskAsa   4/16/2012 9:57:07 PM
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Interesting! So then what could be done with this now public natural resource? Auctions? Perhaps another PBS? There was at one point talk of giving anyone with 10 thousand a mini tv station of their own. But a laptop now performs essentially the same thing. Let's say they did go with auctions what type of investors do you think would jump on?

TelecomFreq
User Rank
Platinum
Re: public
TelecomFreq   4/16/2012 7:15:13 PM
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I could not agree more scott, There is a lot of value in the spectrum. and a lot of it is not being used, having it just sit there is hurting the country by not being abel to develop it. I would also set very high min bids for the auctions, I think there is more value there than has been represented in the past.

Scott Raynovich
User Rank
Blogger
Re: public
Scott Raynovich   4/16/2012 6:24:19 PM
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@AskAsa,

just an idea -- for one, they could release some of the spectrum that has been locked up with broadcast TV and is no longer being used because barely anybody watches TV with an antenna anymore.

AskAsa
User Rank
Platinum
Re: public
AskAsa   4/16/2012 5:44:22 PM
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I'm sincerely curious.

How would you manage them better?

Value Hiker
User Rank
Platinum
Re: Ad spending 2012
Value Hiker   4/16/2012 2:52:04 PM
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Looks like the politicians are spending more on Online Advertisement (an increase of more than 615%) over 5 years, but a 1.5% is still a drop in the bucket compared to the ad spending on TV and radio stations.

Scott Raynovich
User Rank
Blogger
Political ads
Scott Raynovich   4/16/2012 2:50:13 PM
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I don't see anything wrong with posting information about political ads.

Noreen Seebacher
User Rank
Blogger
Re: public
Noreen Seebacher   4/16/2012 1:45:16 PM
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There are some potentially interesting things in those public files. As Our Public Airwaves notes:
Find out who is complaining about what, and how the station is responding to the community's needs. Find out who is buying political ads and at what price. Learn just how much money the station is making through political ad sales. Look for existing petitions to deny licenses, and see if two stations have shared services agreements to operate just one newsroom.


TelecomFreq
User Rank
Platinum
Re: public
TelecomFreq   4/16/2012 1:29:51 PM
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I think its sad how the public dosnt view the airwaves as part of our national resource. it really is something special that needs to be managed better.

AskAsa
User Rank
Platinum
public
AskAsa   4/16/2012 10:32:43 AM
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The main  reason anyone cares about those "public" airwaves is because a private business entitiy invested millions in developing content to transmit over them.

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